In line with an ongoing portfolio realignment, BioAktive will be focusing on its new portfolio of products at InCosmetics Asia in Bangkok this year. The annual show at the Bangkok International Trade and Exhibition Center (BITEC) is important for markets in Asia and Oceana as well as in the middle east and follows the global industry trends. This will be BioAktive's second time exhibiting on its own at the show rather than through distributors.
In line with ongoing changes at the company, BioAktive Specialty Products, is relaunching its website, www.bio-aktive.com, and its online marketing program. BioAktive, a supplier of functional, plant-derived ingredients for use personal care and cosmetics, has been making changes internally including the development of new products and streamlining its portfolio of products to focus on newer, innovative, raw materials.
"Our goal with this "reboot" is to help focus our brand and identity and...
As part of a move away from commodities and toward expanding its brand of plant based functional products, BioAktive Specialty Products (BioAktive) is shifting the focus of its portfolio cosmetic ingredients in order to focus on a new set of core products. The US based company will continue to provide its existing customers and business partners with products they have been supplying but will cease to market and promote these products to the industry.
BioAktive's Castolrline Wax Jelly continues to be a strong performer for the company among their line of core products.
Castorline Wax Jelly is BioAktive's vegetable derived alternative to petroleum jelly. Made completely from plant derived materials, Castorline has the touch and feel of a Petrolatum, but without petroleum.
"We are seeing good and steady sales in most of Europe since we launched the product here last year" Says Robin Willmann, BioAktive Co-Founder and head of EU busin...
BioAktive Specialty Products has launched NatraSoft Camellia, the latest addition the company's NatraSoft range of products. This new addition to the range of natural, plant derived emollients, incorporates new natural derived materials such as Camellia Japonica oil, making for excellent spreading ability and quick skin penetration, combining the soft skin feel and light touch of a silicone oil with natural and proven efficacy.